The “Jam the GM” Children’s Book Drive was launched on Friday, January 4th, 2013 in the Salmon Arm GM showroom. Throughout the month of January, a GMC Sierra truck will be in the showroom and the challenge is for community members, businesses, organizations, and schools to donate gently used children’s books and “jam” them in the back of the GM. During Family Literacy Week (January 21st to 27th) a GM truck will also be parked in the Piccadilly Mall by the library. Community members will be encouraged to make their children’s book donations at either the dealership or Piccadilly Mall.
• Salmon Arm GM (month of January)
• Piccadilly Mall (January 21st to 27th)
• Sicamous Eagles Game (January 25th)
• Salmon Arm Silverbacks Game (February 1st)
At the end of the month, all of the books will be collected, sorted and then later distributed to local children’s organizations to support family literacy in our community. The Literacy Alliance of the Shuswap Society (LASS) has partnered with Salmon Arm GM, the Salmon Arm SilverBacks, the Mall at Piccadilly, and the Sicamous Eagles to help promote the “Jam the GM” Children’s Book Drive.